The Hungry

The Hungry serves up practical and actionable creative business information and insights weekly specializing in strategic messaging that helps turn your audience into buyers, and buyers into loyal fans.

Nov 29 • 5 min read

The theme for 2025 is...


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The first three people to reply to this message and show me a receipt of them buying something from a small business on Black Friday get a free original collage from me.

Ready, Set, Go!


The tingle that triggered a rest-olution

In May of this year, I felt a tingling sensation in my left eyebrow while heading to bed one night. I touched it and felt what I assumed was a small acne outbreak. I shrugged it off and went to sleep, but in the morning, the tingling had increased, and the outbreak was now on the surface, except it wasn’t acne.

Later that day, the breakout increased, moving across my forehead and eventually up to my scalp. I thought it was an allergic reaction to something, but I was wrong about that, too.

When I finally asked my wife to have a look, with wide eyes, she said, “That looks like Shingles.”

The next day, I went to the urgent care clinic, and they affirmed my wife’s diagnosis. That was the beginning of nearly two months of physical pain and scar tissue that has since healed, but I still feel a little bit each day.

The first thing the doctor asked me on that first visit was if I was under a lot of stress. I didn’t think I was under that much stress, but apparently, that is the cause of most Shingles outbreaks. When I wasn’t healing as quickly as I’d hoped, despite numerous medications, I decided to take the doctor’s advice and chill out.

You may remember this stretch between June and July, and though I still did a little work, I had reduced my workload considerably during that time. That helped me heal a bit faster but also gave me plenty of time to consider what was next for The Hungry.

When I returned regularly to the newsletter, I narrowed the focus to talk more about the power of newsletters and storytelling, which many people didn’t like, but we’ve got to live our truth, right?

That mid-year break was valuable, and I vowed to take June off every year going forward because that break allowed me to spend more time with my family (June is always a busy month for us), but also because it helped me reconnect with my purpose.

It’s such a good idea, I’m doing the same thing with December.

Starting immediately after sending this message, The Hungry will be on winter break from publishing, but that doesn’t mean I’ll stop working. I’ll be rethinking and retooling The Hungry to become an even better version of itself, with some significant updates coming in early 2025.

I’ve learned my lesson from talking about what I plan on doing, so you won’t hear about those things until they’re ready, but they will be beneficial. You can count on some things for next month, though.

  • Emails will still go out throughout December, but they will be reduced dramatically in scope (news, links, and good finds)
  • Enrollment in the Insidr community will be closed effective December 1st while I build up some features and content
  • I’m removing advertising spots on The Hungry until further notice.

Also, in case you haven’t noticed, I’ve doubled down on my storytelling efforts. I recently finished Stories Sell by Matthew Dicks, which is by far the best book on storytelling I’ve ever read, and I’ve read a LOT. The book is tremendously helpful, showing me better ways to turn personal stories into opportunities to build trust and loyalty with others.

In January, I’ll continue sharing my stories as they relate to the work, but I’ll also talk about what I believe are ways to associate your stories in a way that helps your potential customers relate to you and become loyal fans who buy everything you sell.


What do you want from life?

It's true that I enjoy the sound of my own stories ringing in your ears, but I think it's important to show examples of good storytelling techniques from others to validate the concepts.

Some don't agree when I say good stories sell, so I'm starting a new segment, Why This Works, to share examples of good short-form storytelling and break down what makes it powerful enough to grab attention and keep you hanging on to every word.

For instance, this post by Thom Yorke, lead singer of Radiohead, as he shares a meaningful interaction between his wife and daughter. Watch the short video and then come back.

CONTEXT: Lidl is a German-owned marketplace similar to Aldi.

Why This Works

There are many contributing factors to why this story works so well, and none have anything to do with the singer's popularity or celebrity. You may not even know who Thom Yorke is, but that doesn't make the story any less significant.

  • Relatability: By the time the story ends, we all know exactly how the protagonist feels because we've been in that situation ourselves.
  • Intimacy: Thom shares a story about a precious moment shared with two of the most important people in his life. His vulnerability in that moment makes us appreciate him more.
  • Cadence: The purposeful pauses and mentally placed commas provide tension and comfort as we listen to him relate the story to us.
  • Surprise: The twist at the end is classic and makes us laugh, which leads me to…
  • Humor: When someone makes us laugh, whether we know them or not, it triggers something in our brain and creates instant trust and camaraderie.

We don't need to know the purpose or subject matter surrounding that story to appreciate Yorke's story. This one was performed on video, but the story would work just as well in written form on a blog or newsletter.


Small Bites

🚚 - Is 2025 the year you finally move away from Etsy onto a platform like Shopify? If you said no, can we talk again about digital sharecropping on marketplaces where you don't have control over anything?

💵 - Earning your first dollar as a creative entrepreneur is a special moment, and when we see it in others, we want to celebrate that win with them. Canvas Rebel shares some stories of people and their first-dollar stories, but if you haven't made that dollar yet, perhaps you'll be inspired to get it.

📧 - Kit.com, my email service provider of choice, is offering 30% off of their Creator annual plan, which is the best deal I've ever seen offered by them.

  • Fun Fact: Use the link, and you're supporting The Hungry at no extra cost.

💡 - Want to make your newsletter more effective? Try these tips from Lauren Meyer, a deliverability and newsletter expert.

My Open Tabs


* The Hungry sometimes features affiliate links to products we recommend and use ourselves. There is no additional cost to you for using these links.

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The Hungry serves up practical and actionable creative business information and insights weekly specializing in strategic messaging that helps turn your audience into buyers, and buyers into loyal fans.


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