The advice I wish I had before I started my business
The Color of the Day Is PinkI published a blog post with that exact title nearly 11 years ago, on May 20th, 2013, which I wrote from a coffee house down the street from the corporate publishing job I was laid off from that morning. In February of that year, I published another article titled "I am unemployable," where I shared how I was no longer satisfied with corporate employment and was planning to leave that job by the end of the year. Perhaps I manifested my dismissal, which might have been a good thing because I might have second-guessed my decision by Christmas time without the hefty severance check from the layoff. The one thing I didn't have at the time was guidance on how to succeed in my creative pursuit. There wasn't as much information about growing a creative business back then, and I often felt lost for direction. Now that I'm over a decade into my solopreneurship, I want to share some ideas on how I would do things differently if that scenario happened today. This will be a new series of posts I'm calling Pink Slip Pursuits, each with a different approach to "How I would start an [insert business idea] today." The first edition of Pink Slip Pursuits is about how I would start a print-on-demand business in 2024. I've worked in this area for years and made so many mistakes. This article breaks down everything I would do differently, where I would put my energy, and what things I would avoid. [10-minute Read]
ICYMIArt Snacks: Montague ProjectsโThis week, instead of highlighting an artist, I want to share a particular piece created by someone. This poster was made by Julian Montague of Montague Projects, and I love it because it walks the narrow line between design and art. Julian is a graphic designer, but he also shares personal projects like this one based on thoughts and observations, like this poster, which illustrates how, for the first time in history, the three NFL teams of Lake Erie are all in the playoffs. The concept is fascinating: using the communication strategy of graphic design to share personal creative expression, like an artist. โ Biz Bites
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